13 Best AI Tools to Boost Your Sales Performance in 2024

AI tools lack empathy, understanding of complex human emotions, and nuances that are inherent in human communication. Zia can predict the outcome of sales activities, like the probability of ongoing deals, by analyzing various data points. Additionally, it can detect anomalies in sales trends and activities in real time. Zia can also automate repetitive tasks and take notes as users dictate. Last but not least, Drift will notify your sales reps the moment your potential customers land on your website, empowering them to initiate real-time conversations with them. Another example of an AI-powered conversation intelligence tool is Chorus.

Utilizing AI, it provides a comprehensive overview of sales activities. First, identify the specific sales challenges you want AI to address, like lead qualification or deal forecasting. Calculate the potential return on investment (ROI) by comparing the expected cost savings or revenue gains from AI adoption to the initial investment in software and training. Once you understand the value proposition, research and choose AI solutions that directly address your needs. Instead of manually sifting through data, use AI and ML algorithms to analyze past sales figures and market trends. This can reveal hidden patterns, like which customer segments respond best to specific offers.

As experts in sales technology (we hope), we’ve seen first-hand how Artificial Intelligence (AI) has revolutionized the sales industry. But as we stride forward, let’s do so with a commitment to ethical adoption and a focus on the invaluable human-AI collaboration. But the human element — understanding, empathy, and ethical judgment — remains irreplaceable.

Adapt best-in-class foundation models to your business and your specific data to build sustainable, successful AI programs and data from your enterprise. Once your profile is set up, you begin campaigns with contact lists. The most dynamic tool on this list, Regie.ai is basically an all-inclusive hub for using AI to manage outreach. Before getting into the paint (last ill-informed basketball reference, I promise) with my picks, one last caveat.

By introducing AI tools, you may encounter concerns and fear among employees regarding their job security. Exceed.ai’s sales assistant also does a great job at nurturing and following up with prospects to guide them down the funnel. It’s powered by OpenAI’s GPT model and built on Apollo’s database of 60 million companies and 260 million contacts.

AI Prompts for Sales Teams to Use in 2024 [+Expert Tips]

You can use AI for automation, but the terms don’t mean precisely the same thing. While they can be highly beneficial, they don’t learn on their own, reason, or make decisions like AI systems do. Automation is using technology to perform tasks that humans would otherwise perform, reducing or eliminating the need for human labor to complete a task. There are many subsets of AI that use various approaches and have different applications.

It boasts a comprehensive toolkit encompassing traditional CRM functionalities and the latest AI capabilities, empowering sales teams to work smarter and accelerate deal closures. Trusted by over 60,000 businesses, this platform equips sales teams with tools designed to enhance their selling prowess. In this section, let’s explore the objectives and methods sales teams can adopt AI for.

Conversation and sales analytics (AI)

Right now, it’s already penetrated almost all the sales processes, with top performers reporting a massive AI adoption. ZoomInfo, a sales intelligence platform, swiftly recognizes prominent prospects and gains intent data. Yes, AI tools can simplify content creation, but they should not be used to generate shareable content without human review. You can foun additiona information about ai customer service and artificial intelligence and NLP. Relying on AI for publish-ready content harms your brand and is equal to wasting its potential. Instead, AI is best used as an assistant to enhance human output by automating…

This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. At its core, AI analyzes vast amounts of data to identify patterns, make predictions, and offer recommendations. Lowe’s has been experimenting with LoweBot in collaboration with Fellow Robotics since 2016. Given the costs and difficulty to replace humans in diverse tasks, it seems that these bots are going to remain niche in the next few years. Salesforce, a CRM platform hosted in the cloud, leverages AI to assist businesses in efficiently managing every facet of customer relationships.

We’re seeing a solid 40% uptick in engagement and our sales cycle has tightened up like never before. But there are a TON of AI tools for sales out there that do a TON of different things. AI has taken over boring tasks, improved customer targeting, and dramatically increased efficiency. Transparency in how customer data is used, ensuring fairness in AI-driven decisions, and avoiding biases are all highly important. Companies must ensure they use data responsibly, maintaining transparency with customers about how their data is used. This proactive approach will enable businesses to offer solutions tailored to individual customer requirements, often before the customer has even identified a need.

Best AI Sales Tools to Maximize Revenue in 2024 (Compared)

Deep learning is a subset of AI that uses artificial neural networks modeled after the human brain. These systems analyze unstructured data and learn to identify patterns and features in the data independently. Quantified provides a role-play partner and coach for sales reps, a coaching portal for managers, and an admin portal for sales, enablement, and RevOps leaders.

Vidyard is here to help sales teams bridge the gap between cold outreach and warm connections. Whether it’s predicting sales trends, managing leads, or providing real-time insights, Salesforce paired with Einstein ensures you’re always at the forefront. Generative AI tools are here to help, assisting you in repurposing content, tailoring messages for varied audiences, and ensuring your pitch is spot on.

Sendspark is an AI-driven video creation platform that simplifies the process of recording personalized videos to enhance sales outreach and engagement. A leading fashion retailer integrated an AI-driven demand forecasting tool to optimize inventory management and reduce stockouts. Recognizing the importance of tracking the tool’s performance, they devise a structured approach to monitor its impact.

As a sales tool, Avoma is especially useful by providing insights into sales meetings with its Coaching Scorecards and Performance Dashboard features (available with Business and Enterprise plans). Using machine learning, it shows you how agents perform during calls based on your own criteria for success. You can see if agents do things like inquire about the prospect’s current software setup, the prospect’s role, or how much they spend on their tools. With the right approach to using AI tools for sales, teams stay ahead of the competition, achieve their goals more quickly, and spend more time on the most impactful tasks. While AI is becoming more widely available, it still comes with significant expenses.

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By using AI, CRM systems like Freshsales, sales teams can unlock a deeper understanding of customer interactions and data — allowing them to create personalized experiences for everyone. AI in sales uses artificial intelligence to automate sales tasks, simplifying and optimizing sales processes. As a rule, artificial intelligence in sales boils down to utilizing AI-powered software tools. As a whole, the use of AI for sales represents a shift in how sales teams approach the prospecting process from start to finish. People.ai also offers a feature called PeopleGlass, which simplifies CRM management.

• Before diving into AI adoption, they decided to assess their existing tech infrastructure.
• Nutshell’s Power AI plan gives your team the ability to generate AI-powered timeline and Zoom call summaries — plus do everything else you can with our Nutshell Pro plan.
• AI offers the ability to predict trends, foresee challenges, and adapt to market changes with ease.
• Regularly check if your AI tools match your goals – being flexible is key to getting the most out of each tool.
• Monitoring your sales team’s performance and providing them with additional training when needed to remain successful can be costly and time-consuming.

This predictive analytics is done by analysing sales processes using a patented machine learning model. Dealcode determines individual factors that contribute to the success or failure of a sales team. In addition, to saving cost-intensive resources for complex data analyses. Segmentation is vitally important for driving customers through the marketing and sales funnel, and AI makes the segmentation process faster, easier and more accurate. Artificial intelligence can use algorithms to automatically segment customers based on key data points, such as behavior, needs, preferences and buying patterns.

The Need for Artificial Intelligence in Sales

AI-powered analytics not only surface the right prospects, but they can also identify cross-selling and upselling opportunities within an existing customer base. Hubspot’s Sales Hub is a robust customer relationship management (CRM) tool for salespeople and sales teams. From forecasting to prospecting and even scheduling meetings, you’ll find ways to improve your workflow. All these AI use cases translate to improved sales team enablement, providing them with the resources they need to enhance performance.

The whole point is to discover critical insights to leverage for better sales flows. From coaching opportunities to timing suggestions for the next call, Gong enables sales teams to perform at their best. Apollo is best for sales teams to find and target their ideal buyers. Its automated workflows + data profiles make it an unmatched resource for outbound sales reps. It’s like having an always-full pipeline that never runs out of potential leads. By leveraging AI in their workflows, sales reps can automate mundane tasks, generate high-quality content, and get their hands on data-driven insights to close more deals.

For example, AI could cut lead qualification costs by 20% through automation. It may take 12—18 months to break even, but project long-term gains. This step helps you gain a clear understanding of areas that are draining time and resources unnecessarily. For the cases that include crafting personalized messages, you can use ChatGPT or any other AI-powered conversational chatbots.

Armed with quantitative data and qualitative feedback, the company’s management reviewed the pilot’s outcomes. With preliminary real-world testing, you can validate the capabilities and ease of use of the tools which always look glossy yet do not always work as smoothly. A large restaurant chain was considering implementing an AI-driven inventory management system to optimize its supply chain and reduce food wastage.

Developing an AI-powered sales strategy

“We’re building a much fairer approach to recruitment,” argues Mazzocchi. Our research team has identified a hidden gem – an AI company with cutting-edge technology, massive potential, and a current stock price that screams opportunity. We’re talking disease prediction, hyper-personalized marketing, and automated logistics that streamline everything.

It is somewhat limited in the sources of this data, as it depends mostly on LinkedIn or imports from a few other sources like HubSpot and GitHub. As long as you’re looking to prospect the types of people who tend to be on LinkedIn, you can use Clay to create dynamic prospect profiles. Clay even has its own built-in OpenAI bot, which you can use to interact with and improve your data.

Teach every rep to sell like the best rep. Ramp up new hires fast by sharing successful sales calls and circulating best-in-class techniques across the team. Automatically capture and sync relevant customer and sales information from your email and calendar. These tools can predict customer behavior, suggest next steps, do research, summarize articles, and even automate communication. Drift is an AI-powered conversational platform that accelerates conversations, pipeline, and sales rep onboarding with features like suggested replies and language translations.

Rivals such as Test Gorilla and Maki People provide competition, but Skillvue believes its move to expand its focus into talent development as well as recruitment can help it secure advantage. For example, you can ask that sale ai ChatSpot deliver your quarterly report with the data aggregated in a certain way — summarized by country, for example. For sales teams already well-versed with ChatSpot, the time taken to complete jobs is shortened.

Altogether it has transformed OneCause’s sales team into productive and successful performers. Gong Trackers provided insights on keywords mentioned in sales and client conversations. This data improved coaching and streamlined collaboration between sales and client strategy teams.

The AI tools will provide you with reports and dashboards on your overall performance. As a result of adopting AI into your sales process, you revolutionize it step by step, ultimately reaching revenue growth and business success. Continuously monitor the performance of AI tools and their impact on sales outcomes.

The term ‘AI in sales’ is a broad catch-all, addressing how both buyers and sellers leverage AI — and that can cover a lot of bases. For buyers, AI can be an invaluable informative resource for purchasing decisions. For sellers, it can streamline tedious processes, allowing them to sell more efficiently and effectively. The former political rivals team up to argue NHS data could give the UK an advantage in a new “industrial revolution”.

This tool turns allows sales reps to update pipelines, take next steps, and add notes all from a single view. This means sales teams can spend less time managing screens and more time closing deals. No matter which products you pick from (or not from) this list, you can make them do even more by automating them to work with other tools in your workflows. Zapier helps sales teams create flexible workflows that do more with less effort, especially when combined with AI applications like these. According to a study by Harvard Business Review, companies using AI in sales were able to increase their leads by more than 50%, reduce call time by 60-70%, and realize cost reductions of 40-60%. According to a report, 61% of sales teams exceeding revenue targets use automation in their sales processes.

At the click of a button, using AI like Content Assistant, you can edit the tone of content you’ve written to ensure your intended messaging reaches your prospects. Finally, for busy team members or senior staff, you can see where an account is at by asking ChatSpot to give you a summary. Once again, conversational AI saves heaps of time since you don’t have to manually review account history to build a picture of where it’s at. Additionally, training on HubSpot got easier for new team members since ChatSpot can do some of the required tasks. You won’t need to teach everyone exactly where everything is since ChatSpot can do much of the searching for you.

Now you don’t have to spend a lot of time summarising calls and creating action items. Conversational AI takes care of that — It can listen and deliver highly accurate summaries right after you hang up. Sales reps spend only 33% of their time selling, with the rest on administrative tasks. Monthly hand-picked discoveries and stories of thriving in a new world of sales marketing. If the AI detects any negative sentiment, it can send real-time alerts, allowing swift responses that prevent potential damage to your brand reputation. Let’s focus on the role of AI in sales to find opportunities for your business.

Senior team members can create prompt examples to share with junior team members so that tasks can be shared across the team. For teams who are already using HubSpot, ChatSpot is taking tasks and making them faster. You can ask ChatSpot to do the heavy lifting through conversational AI. AI chatbots can answer customer https://chat.openai.com/ queries allowing your customer to serve themselves. While the chatbot may be unable to answer everything, HubSpot’s State of AI survey found that customer service assistants saved two hours per day using a chatbot. This is an on-device toolset, meaning it’ll eventually get adopted by TV manufacturers.

This helps sales teams tailor their approaches to better meet the needs of each group, ultimately improving conversion rates and customer satisfaction. AI in sales can use advanced algorithms to analyze vast datasets and identify key indicators of lead quality and likelihood to convert. This enables sales teams to focus their efforts on leads with the highest probability of conversion, increasing efficiency and maximizing ROI. Additionally, AI continuously learns and adapts based on feedback and outcomes, refining lead scoring models over time to ensure accuracy and effectiveness. In the last few years, the use of videos for sales outreach has spiked, with over 60% of sales professionals using video messaging in their sales process.

Its main feature provides verified cell phone numbers, email addresses, and direct dials for anyone you need to sell to. With Seamless.AI, you can build a massive list of decision-makers, shorten your sales cycle, and close more deals with your gained knowledge. It also includes an AI writer tool optimized for cold outreach—perfect for outbound sales professionals. Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that. Sales work typically requires administrative work, routine interactions with clients, and management attention to tasks such as forecasting. AI can help do these tasks more quickly, which is why Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool.

They will focus more on building deep customer relationships, understanding nuanced needs, and offering strategic solutions. AI will analyze vast datasets to forecast customer needs even before they arise. It involves organizational alignment, training, and overcoming technical obstacles. The analyst became an active member of online AI forums and communities. These platforms allowed the analyst to engage in discussions, pose questions, and share the company’s experiences with AI implementation. Every quarter, the performance metrics were compared against the initial goals set during the AI tool’s adoption.

Pull-in real-time data to understand relevant updates happening in the news. Eliminate manual data entry by asking Einstein to update any lead or opportunity record for you. Quickly generate concise, actionable summaries from your sales calls or ask Einstein to identify important takeaways and customer sentiment so you have the context you need to move deals forward. Sales Cloud Einstein is an intelligence solution that uses customer data to drive decision-making and productivity in every stage of the sales cycle.

Annually, the company sponsored their AI research analyst to attend major AI conferences. Here, they got the opportunity to witness live demonstrations, participate in workshops, and network with AI professionals. To realize its full value, you must stay on top of the latest innovations and be ready to adapt to them quickly. Based on the monthly reviews, the management identified areas where the AI tool could be fine-tuned for better accuracy. They collaborated with the vendor for necessary updates or modifications.

This platform leverages artificial intelligence to recognize the context within a conversation, identify key moments within sales calls, and even note competitor mentions. For instance, HubSpot offers a predictive scoring tool that uses artificial intelligence to identify high-quality leads, based on predefined criteria. Sound data enrichment — the process of pulling data into an organization’s database (typically a CRM) from third-party sources — is transitioning from an asset to a necessity for sales orgs. It allows you to create a more holistic, comprehensive, and accurate understanding of your prospects, leads, customers, and processes.

There are still lots of people who can’t use artificial intelligence effectively. Furthermore, this platform must offer crystal transparency to your sales reps and Chat GPT foster transparency of the whole sales process. Okay, you might use plenty of AI-powered tools for various goals, but will you be okay switching from tab to tab?

But before diving in, it’s essential to consider your specific needs and objectives. Exceed.ai’s sales assistant helps sales reps automate lead engagement, qualification, and meeting scheduling. You can then focus on other important activities like actually closing deals. Gong is a revenue intelligence platform that turns customer interactions into strategic insights, helping customer teams gain insights into market advancements. In financial services, AI is transforming risk management, fraud detection, and customer insights. JPMorgan Chase, for instance, uses AI to review legal documents, a task that used to take thousands of hours of manual work, now accomplished in mere seconds.

However, proper training and support are necessary to fully leverage the tool’s capabilities. Yes, it’s new technology, and yes, it might seem intimidating at first. But with the right training, your team will soon see that AI isn’t the complex beast it’s often made out to be. In essence, the future of AI-driven sales is bright and filled with opportunities and innovations. With AI’s capability to analyze vast amounts of personal data, there will be an increased emphasis on ethical selling.